Floriculture
Floriculture has emerged as a profitable venture for small landholders, transforming rural livelihoods. What started with a few farmers has now expanded into a thriving practice, with many cultivating marigold, chrysanthemum, jasmine, and rose. Additionally, farmers grow decorative foliage, enhancing the value of garlands, wreaths, and floral arrangements for weddings and ceremonies.
Market Linkages
By forming collectives, farmers establish direct market linkages with urban vendors, securing better prices for their produce. Young entrepreneurs are also trained in floral design, creating garlands, bouquets, and venue decorations, further boosting earnings.
